A rising DTC (direct-to-consumer) fashion brand in Pakistan aimed to scale its online sales while maintaining profitability. Despite having trendy products and a growing social following, the brand struggled with inconsistent ad performance, low website conversion rates, and poor audience segmentation. The challenge was to create a data-driven funnel that could convert social traffic into loyal buyers — without increasing ad spend.
Karshey implemented a full-funnel E-commerce Growth Framework combining creative optimization, paid ads, and AI-powered automation:
Funnel Strategy → Mapped the complete customer journey from awareness to retention, identifying high-value audiences.
Meta Ads Optimization → Redesigned ad creatives for storytelling, seasonal fashion drops, and audience emotion triggers.
AI-Led Retargeting → Used behavior-based automation to re-engage website visitors and abandoned carts with personalized offers.
Landing Page Revamp → Improved layout, loading speed, and product trust signals (reviews, social proof, COD messaging).
Analytics & Tracking → Integrated pixel and event tracking for accurate performance measurement and data-backed scaling decisions.
Conducted a 10-day A/B test on creatives and audiences before scaling
Deployed automated retargeting flows via Meta and WhatsApp
Optimized product pages for top-selling SKUs and seasonal collections
Used lookalike audiences built on high-LTV customers
Ran influencer-led video ads synced with flash sales
In just 60 days, the campaign delivered:
5x Return on Ad Spend (ROAS)
62% Lower Cost Per Purchase (CPP)
3.5x Increase in Add-to-Cart Rate
Top-Converting Ad Creative → 11.4% CTR
Consistent 20% MoM Revenue Growth
“Karshey transformed our marketing into a predictable growth machine. We went from struggling to scale to achieving consistent sales every single week. The AI automation alone is a game-changer.” – Client
Badalterang, Shop no 77 Kacha Jail Road, Lahore, Pakistan
DTC E-Commerce Branding & Growth
5 Days planning and 3 month for completion
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We believe in clarity from the first click. Here are some of the most common questions founders ask us — no jargon, no fluff.
Startups are our sweet spot, but we also partner with growing small businesses and scaling brands. If you value lean, modern, and results-driven digital solutions — we’re the right fit.
We offer modular pricing based on the service type (ads, automation, branding, etc.). You can start with a single service package or build a custom growth bundle. Every proposal is transparent — no hidden costs, no vague retainers.
It depends on the service:
Ads & Funnels → You’ll see traction within weeks.
Branding & Websites → Typically 4–8 weeks for a full rollout.
Automation Systems → Once set up, you start saving hours from day one.
We’re realistic: growth is a process, but we focus on quick wins + long-term scalability.
Yes. We understand startups run lean. That’s why we design scalable packages — you can start small (single funnel or ad campaign) and expand as results grow.
Absolutely. We don’t just hand over deliverables and disappear. From campaign monitoring to site maintenance to automation tweaks, we stay on as your growth partner.
Whether you’re just starting out or scaling fast — Karshey gives you the creative firepower, automation edge, and marketing clarity to grow with confidence. Let’s craft something that actually works.