Karshey

Innovation That Delivers

Brand Revival – Doubled Foot Traffic for a Local Café Chain in 90 Days

Lead Surge – 300% More Qualified Leads for a SaaS Platform

KARSHEY case study of a local café chain in the food and beverage retail sector showcasing brand revival and marketing growth

The Challenge

A well-loved local café chain was struggling to sustain its walk-in traffic after new competitors entered the market. While the brand had strong community recognition, its digital presence was outdated — inactive social pages, inconsistent visuals, and zero online visibility in map or local searches. The challenge was to reignite brand buzz and bring customers back through the door using digital storytelling and location-based marketing.

Our Approach

Karshey designed a digital-first brand revival strategy combining viral social content with precision targeting:

  • TikTok Reels Campaign → Created short-form videos showcasing café ambiance, menu highlights, and behind-the-scenes stories to spark local engagement.

  • Geo-Targeted Google Ads → Ran “near me” search and map ads targeting users within a 5 km radius of each café outlet.

  • Brand Identity Refresh → Updated the café’s visual language — modern typography, vibrant color palette, and cohesive social aesthetic.

  • Customer Retention Loop → Introduced loyalty QR cards and remarketing ads for repeat visitors.

  • Local Influencer Collaborations → Partnered with micro-influencers for authentic food reviews and “day-out” videos.

The Solution in Action

  • Produced 12+ viral TikTok reels with average 25K organic views each
  • Optimized Google Business Profiles for all branches with reviews and updated photos
  • Deployed dynamic location ads on weekends and peak café hours
  • Set up conversion tracking for in-store coupon redemptions
  • Used SMS + WhatsApp reminders to drive repeat visits

The Results :

Within 90 days, the campaign delivered:

  • 2x Foot Traffic Across All Locations

  • 57% Increase in Map Search Impressions

  • 34% Growth in Returning Customers

  • Top-Ranking in “Best Café Near Me” Queries

  • Sustained Social Engagement (+4x on TikTok)

“Karshey transformed our marketing into a predictable growth machine. We went from struggling to scale to achieving consistent sales every single week. The AI automation alone is a game-changer.” – Client

Clients Details

Badalterang, Shop no 77 Kacha Jail Road, Lahore, Pakistan

Service Provided

DTC E-Commerce Branding & Growth

Project Timeline

5 Days planning and 3 month for completion

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